BSG was founded by recruitment veterans Clark Waterfall and Ralph Protsik around these organizing themes:

• Technology specialization: Know the technology sector and its related industries. Know the players. Read the journals. Attend the conferences. Provide not just people but guidance to clients. Begin each search with a rich database of potential candidates. Add value that horizontally-focused retainer firms cannot.


• Leadership acquisition: Provide senior-level-VP and above-leadership talent to our clients. Emphasize those qualities in candidates that predict success-intelligence, "eductive reasoning," nimbleness, persistence, and visionary thinking. Evaluate candidates face-to-face to determine leadership attributes and cultural fit.


• Startup focus: Operate on "e-time." Look for leaders who will thrive in an unstructured environment. Recognize and adapt to the special needs of early stage companies. Offer suggestions for funding, partnerships, and overall hiring and retention strategies. Champion a human capital partnership with clients defined by active pre-search position definition, through an after-hire onboarding executive integration and coaching curriculum


• Boutique service: Thoroughly understand the client's vision, mission, and culture. Meet early and often. Communicate several times a week. Work as a team to fill positions. Remain accountable throughout the search. Keep BSG partners involved.


• Integration of tools and technologies: Use the best of what Internet and broadband technologies have to offer executive search: online assessment and research tools, videoconferencing, database search engines, project and candidate management software.